Should you allow business Facebook pages to join your group?
As I hit “decline” on yet another business page requesting to join my monetized Facebook group, I had an “a-ha!” moment.
Although I allow businesses to *attempt* to join my group, using them as advertising leads, I thought…
“Wait! Is this really the right thing to do?”
And by “right,” I don’t mean “awww, that poor business can’t join!”
But rather…
Am I shutting down an opportunity?
What if, by not allowing the business page to join, I am preventing them from seeing the value of my group and business…?
In other words, if the business page sees the massive engagement and activity level, and if they then go on to explore my website and advertising options, maybe I will grab them as an advertising client.
I think I am going to change my plan.
Old process for business pages who try to join the group:
- Get business contact info and begin cold lead process
- Reach out to them as a lead
- Decline join request
New process for business pages who try to join the group:
- Get business contact info and begin cold lead process
- Reach out to them as a lead
- Allow join request so that the business sees the opportunities of advertising with me.
Please note that I don’t permit any free advertising in my group, outside of a single monthly thread.
I also have post approval turned on and I enforce a rule where I do not allow businesses to recommend themselves. These rules will apply to page profiles as well as individual profiles, and I will remove any business that repeatedly tries to advertise itself.
(Help! I don’t know what the difference is between a Facebook business page and a Facebook group?)
It’s okay to be a newbie! Click here for a quick run-down of the differences.
What is your policy on allowing Facebook business pages to join your group?
Tell us about it in the comments!
